This project, similar to the tri-fold, stemmed from an existing sales tool that needed an update. The previous was lacking continuity and didn’t show Heinn Chapman’s logo anywhere. I wanted to emphasize the working relationship between Heinn Chapman and their sister company Jonco. Jonco does larger scale industrial manufacturing and collaborates with Heinn Chapman on projects requiring specific operations. 

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Heinn Chapman often needed to illustrate different foam types because most of the custom boxes they create incorporate some sort of foam holder. Having a transportable, easily understood demonstration tool is invaluable for sales associates on the road. An example that people can interact with and feel makes all the difference when choosing appropriate foam.