Heinn Chapman’s tri-fold looked extremely outdated. It was the first thing I noticed in my original interview for the job and I knew that updating it would be a priority in order to bring credibility to their brand. This is the sole customer handout they use so it is extremely important that it be exciting and modern.

 

I interviewed the Heinn Chapman sales team to understand their most important marketing elements and learned that the panoramic shot of product was very important to them as well as a capabilities page to emphasize the in-house manufacturing. I suggested they include a project showcase section to present their processes and demonstrate their turn-key manufacturing capabilities.